About Us
SF Insurance Group, Hudson Insurance Agency, Central Insurance Agency, and Swenby’s Insurance Agency combined to form as one of the largest Independent Insurance agencies in Western Wisconsin.
Our Mission and Values
Sean Fitzgerald and John Gauper, had the vision that joining our agencies would provide our staff with even more resources to better serve our customers. Allowing them to work with more insurance carriers and serve our customers in multiple locations. We have eight offices conveniently located in New Richmond, Hudson, Somerset, Osceola, St Croix Falls, WI and, Stillwater, MN, Forest Lake, MN, and Chisago City, MN. Our educated agents have over 500 combined years of experience. Our mission is your family, your future, your legacy. We’ll help you protect the plans you’ve made.

Why Choose Us
Knowledgeable, Experienced Agents
Our very well educated agents have over 500 combined years of experience.
Attentive and Caring
Our mission is your family, your future, your legacy. We’ll help you protect the plans you’ve made.
Convenient and Hometown
We have eight offices conveniently located in New Richmond, Hudson, Somerset, Osceola, St Croix Falls, Stillwater, MN, Forest Lake, MN, and Chisago City, MN.
Our Staff

Jamie Aune, CPIA
Medicare Supplement Agent
Phone: 715-246-2025
New Richmond

Jayne Bahneman, CIC
Sr. Operations Manager
Phone: 715-246-2005
New Richmond

Anna Balduc, CPA
Sr. Accountant
Phone: 715-716-4579
New Richmond

Tory Benton
Personal Account Manager
Phone: 715-861-6192
New Richmond

Carol Bulman, ACBC, CBC
Sr. Benefits Advocate
Phone: 715-483-2318
St Croix Falls

Nicole Brice, CIC, CPIA
Sr. Premier Agent
Phone: 715-381-2868
Hudson

Tristan Divine
Commercial Account Manager
Phone: 715-294-5981
Osceola

Cindy Doiron, CISR, PLCS
Agency Support Manager
Phone: 715-483-2304
St Croix Falls

Kristy Enger
Accounting Manager
Phone: 715-716-4488
New Richmond

Jennifer Evans
Commercial Account Manager
Phone: 715-500-2663
New Richmond

Jennifer Finstad, CBC
Benefits Advocate
Phone: 715-246-0224
New Richmond

Sean Fitzgerald
Sr. Premier Agent
Phone: 715-246-2001
New Richmond

Amanda Simenstad, CISR, CIC
Sr. Premier Agent
Phone: 715-294-5991
Osceola

Denise Gauper, CIC, CBC, CPRM
Sr. Premier Agent
Phone: 651-982-2005
Forest Lake

John Gauper, CPCU, CLU
Sr. Premier Agent
Phone: 715-294-5909
Osceola

Becky Goranson, CIC, CISR
Sr. Personal Account Manager
Phone: 651-257-7502
Chisago City

Sarah Heintz, CIC, CISR
Sr. Personal Account Manager
Phone: 715-483-2315
St Croix Falls

Alex Helmer
Premier Agent
Phone: 715-381-5478
Hudson

Tiffany Leavens
Commercial Account Manager
Phone: 715-246-2224
New Richmond

Julie Luks
Benefits Advocate
Phone: 715-294-5915
New Richmond

Andrea Licht, CISR
Personal Accountant Manager
Phone: 715-716-4591
Hudson

Chris McKenzie, CIC
Sr. Premier Agent
Phone: 715-294-5903
Osceola

Jennifer Rambow, CIC, CISR
Sr. Commercial Account Manager
Phone: 715-483-2305
Osceola

Tiffany Regnier, CISR
Personal Account Manager
Phone: 715-294-5923
Osceola

Victoria Reimer, CISR
Premier Agent
Phone: 715-246-2222
New Richmond

Pam Stratmoen, CIC, CISR, CBC, ASCR
Sr. Premier Agent
Phone: 715-483-2324
St Croix Falls

Lisa James
Personal Account Manager
Phone: 715-381-2905
Hudson

William Wilson
Personal Account Manager
Phone: 715-500-2661
Somerset

Marcy Wolter, CIC, CISR
Sr. Personal Account Manager
Phone: 715-247-5491
Somerset

Annette Zewers, CISR, CBC, CIC
Agency Support Manager
Phone: 715-483-2317
St Croix Falls