About Us

SF Insurance Group, Hudson Insurance Agency, Central Insurance Agency, and Swenby’s Insurance Agency combined to form as one of the largest Independent Insurance agencies in Western Wisconsin.

Our Mission and Values

Sean Fitzgerald and John Gauper, had the vision that joining our agencies would provide our staff with even more resources to better serve our customers. Allowing them to work with more insurance carriers and serve our customers in multiple locations. We have eight offices conveniently located in New Richmond, Hudson, Somerset, Osceola, St Croix Falls, WI and, Stillwater, MN, Forest Lake, MN, and Chisago City, MN. Our educated agents have over 500 combined years of experience. Our mission is your family, your future, your legacy. We’ll help you protect the plans you’ve made.

Why Choose Us

Knowledgeable, Experienced Agents

Our very well educated agents have over 500 combined years of experience.

Attentive and Caring

Our mission is your family, your future, your legacy. We’ll help you protect the plans you’ve made.

Convenient and Hometown

We have eight offices conveniently located in New Richmond, Hudson, Somerset, Osceola, St Croix Falls, Stillwater, MN, Forest Lake, MN, and Chisago City, MN.

Our Staff

Jamie Aune, CPIA

Jamie Aune, CPIA

Senior Health Insurance Advisor

 

Phone: 715-246-2025

New Richmond

Jayne Bahneman, CIC

Jayne Bahneman, CIC

Sr. Operations Manager

 

Phone: 715-246-2005

New Richmond

Anna Balduc, CPA

Anna Balduc, CPA

Sr. Accountant

 

Phone: 715-716-4579

New Richmond

Brenda Beckman

Brenda Beckman

Commercial Account Manager

 

Phone: 715-246-2224

New Richmond

Tory Benton

Tory Benton

Personal Account Manager

 

Phone: 715-861-6192

New Richmond

Nicole Brice, CIC, CPIA

Nicole Brice, CIC, CPIA

Sr. Premier Agent

 

Phone: 715-381-2868

Hudson

Cindy Doiron, CISR, PLCS

Cindy Doiron, CISR, PLCS

Agency Support Manager

 

Phone: 715-483-2304

St Croix Falls

Kristy Enger

Kristy Enger

Accounting Manager

 

Phone: 715-716-4488

New Richmond

Jennifer Evans

Jennifer Evans

Commercial Account Manager

 

Phone: 715-500-2663

New Richmond

Laurie Fiebiger

Laurie Fiebiger

Personal Account Manager

 

Phone: 715-246-0224

New Richmond

Jennifer Finstad, CBC

Jennifer Finstad, CBC

Benefits Advocate

 

Phone: 715-246-0224

New Richmond

Sean Fitzgerald

Sean Fitzgerald

Sr. Premier Agent

 

Phone: 715-246-2001

New Richmond

Amanda Simenstad, CISR, CIC

Amanda Simenstad, CISR, CIC

Sr. Premier Agent

 

Phone: 715-294-5991

Osceola

Denise Gauper, CIC, CBC, CPRM

Denise Gauper, CIC, CBC, CPRM

Sr. Premier Agent

 

Phone: 651-982-2005

Forest Lake 

John Gauper, CPCU, CLU

John Gauper, CPCU, CLU

Sr. Premier Agent

 

Phone: 715-294-5909

Osceola

Becky Goranson, CIC, CISR

Becky Goranson, CIC, CISR

Sr. Personal Account Manager

 

Phone: 651-257-7502

Chisago City

Sarah Heintz, CIC, CISR

Sarah Heintz, CIC, CISR

Sr. Personal Account Manager

 

Phone: 715-483-2315

St Croix Falls

Alex Helmer

Alex Helmer

Premier Agent

 

Phone: 715-381-5478

Hudson

Scott Lee

Scott Lee

Premier Agent

 

Phone: 715-294-5946

St. Croix Falls

Julie Lehmann

Julie Lehmann

Benefits Advocate

 

Phone: 715-500-2674

New Richmond

Andrea Licht, CISR

Andrea Licht, CISR

Personal Account Manager

 

Phone: 715-716-4591

Hudson

Julie Luks

Julie Luks

Benefits Advocate

 

Phone: 715-294-5915

New Richmond

Chris McKenzie, CIC

Chris McKenzie, CIC

Sr. Premier Agent

 

Phone: 715-294-5903

Osceola

Jennifer Rambow, CIC, CISR

Jennifer Rambow, CIC, CISR

Sr. Commercial Account Manager

 

Phone: 715-483-2305

Osceola

Tiffany Regnier, CISR

Tiffany Regnier, CISR

Personal Account Manager

 

Phone: 715-294-5923

Osceola

Victoria Reimer, CISR

Victoria Reimer, CISR

Premier Agent

 

Phone: 715-246-2222

New Richmond

Pam Stratmoen, CIC, CISR, CBC, ASCR

Pam Stratmoen, CIC, CISR, CBC, ASCR

Sr. Premier Agent

 

Phone: 715-483-2324

St Croix Falls

Lisa James

Lisa James

Personal Account Manager

 

Phone: 715-381-2905

Hudson

William Wilson

William Wilson

Personal Account Manager

 

Phone: 715-500-2661

Somerset

Annette Zewers, CISR, CBC, CIC

Annette Zewers, CISR, CBC, CIC

Agency Support Manager

 

Phone: 715-483-2317

St Croix Falls

Let’s Work Together