About Us
SF Insurance Group, Hudson Insurance Agency, Central Insurance Agency, and Swenby’s Insurance Agency combined to form as one of the largest Independent Insurance agencies in Western Wisconsin.
Our Mission and Values
Sean Fitzgerald and John Gauper, had the vision that joining our agencies would provide our staff with even more resources to better serve our customers. Allowing them to work with more insurance carriers and serve our customers in multiple locations. We have eight offices conveniently located in New Richmond, Hudson, Somerset, Osceola, St Croix Falls, WI and, Stillwater, MN, Forest Lake, MN, and Chisago City, MN. Our educated agents have over 500 combined years of experience. Our mission is your family, your future, your legacy. We’ll help you protect the plans you’ve made.
Why Choose Us
Knowledgeable, Experienced Agents
Our very well educated agents have over 500 combined years of experience.
Attentive and Caring
Our mission is your family, your future, your legacy. We’ll help you protect the plans you’ve made.
Convenient and Hometown
We have eight offices conveniently located in New Richmond, Hudson, Somerset, Osceola, St Croix Falls, Stillwater, MN, Forest Lake, MN, and Chisago City, MN.
Our Staff
Jamie Aune, CPIA
Senior Health Insurance Advisor
Phone: 715-246-2025
New Richmond
Jayne Bahneman, CIC
Sr. Operations Manager
Phone: 715-246-2005
New Richmond
Anna Balduc, CPA
Sr. Accountant
Phone: 715-716-4579
New Richmond
Barry Cain
Premier Agent
Phone:715-961-1037
New Richmond
Brenda Beckman
Commercial Account Manager
Phone: 715-246-2224
New Richmond
Tory Benton
Personal Account Manager
Phone: 715-861-6192
New Richmond
Nicole Brice, CIC, CPIA
Sr. Premier Agent
Phone: 715-381-2868
Hudson
Cindy Doiron, CISR, PLCS
Agency Support Manager
Phone: 715-483-2304
St Croix Falls
Kristy Enger
Accounting Manager
Phone: 715-716-4488
New Richmond
Jennifer Evans
Commercial Account Manager
Phone: 715-500-2663
New Richmond
Laurie Fiebiger
Personal Account Manager
Phone: 715-246-0224
New Richmond
Jennifer Finstad, CBC
Benefits Advocate
Phone: 715-246-0224
New Richmond
Sean Fitzgerald
Sr. Premier Agent
Phone: 715-246-2001
New Richmond
Amanda Simenstad, CLU, CIC, CISR
Sr. Premier Agent
Phone: 715-294-5991
St Croix Falls
Denise Gauper, CIC, CBC, CPRM
Sr. Premier Agent
Phone: 651-982-2005
Forest Lake
John Gauper, CPCU, CLU
Sr. Premier Agent
Phone: 715-294-5909
Osceola
Becky Goranson, CIC, CISR
Sr. Personal Account Manager
Phone: 651-257-7502
Chisago City
Sarah Heintz, CIC, CISR
Sr. Personal Account Manager
Phone: 715-483-2315
St Croix Falls
Alex Helmer
Premier Agent
Phone: 715-381-5478
Hudson
Scott Lee, CLCS
Premier Agent
Phone: 715-294-5946
St Croix Falls
Julie Lehmann
Benefits Advocate
Phone: 715-500-2674
New Richmond
Andrea Licht, CISR
Personal Account Manager
Phone: 715-716-4591
Hudson
Julie Luks
Benefits Advocate
Phone: 715-294-5915
New Richmond
Chris McKenzie, CIC
Sr. Premier Agent
Phone: 715-294-5903
Osceola
Jennifer Rambow, CIC, CISR
Sr. Commercial Account Manager
Phone: 715-483-2305
Osceola
Tiffany Regnier, CISR
Personal Account Manager
Phone: 715-294-5923
Osceola
Victoria Reimer, CISR
Premier Agent
Phone: 715-246-2222
New Richmond
Lisa James
Personal Account Manager
Phone: 715-381-2905
Hudson
William Wilson
Personal Account Manager
Phone: 715-500-2661
Somerset
Annette Zewers, CISR, CBC, CIC
Agency Support Manager
Phone: 715-483-2317
St Croix Falls