About Us
At SF Insurance Group, we believe insurance should offer more than just protection—it should provide peace of mind. With over 35 years of experience, we’ve built a reputation for trust, integrity, and personalized service. Whether safeguarding your home, business, health, or future, our dedicated team works to find solutions that fit your unique needs.
We understand that life is unpredictable, which is why we take a proactive approach to ensuring our clients are covered for whatever lies ahead. From guiding first-time policyholders to supporting businesses in risk management, we offer expertise backed by real-world understanding.
Your security is our priority. That’s why we go beyond policies—we build relationships, empowering individuals and businesses to make informed decisions. At SF Insurance Group, we don’t just insure; we assure.
Our Mission and Values
At SF Insurance Group, our mission is to provide trusted, comprehensive, and personalized insurance solutions that protect what matters most. We believe in delivering exceptional service, expert guidance, and financial security to our clients, ensuring peace of mind for individuals, families, and businesses alike.
With a commitment to integrity, innovation, and community, we strive to build lasting relationships founded on trust and transparency. Our goal is to empower clients with knowledge and confidence, helping them navigate life’s uncertainties with assurance and stability.
At SF Insurance Group, your protection is our priority—today, tomorrow, and beyond.
Why Choose Us
Knowledgeable & Experienced Agents
Our team takes the time to stay current with the ever changing insurance industry by taking continuing education classes to further their knowledge and complete designation classes.
Attentive & Caring
Our mission is providing protection you can count on with the confidence you deserve.
Convenient & Hometown
We conveniently have branches in several locations including New Richmond, Hudson, Osceola, St Croix Falls, Somerset (by appointment only), Forest Lake, MN (by appointment only), and Chisago City, MN.